If you install the app on a target device, this app is a target app.
It depends on the OS type while you install the app on the target device.
For example, if your target device is an Android, you must install the target app under an APK extension. For example, app-v1-2.APK. Please take a look at How to install The App on Android for more details.
If your target device is an iPhone (iOS), you will install the DEB file from Cydia. For more details, please read How to install the app on iOS devices.
See Also
1. Target user
2. Target device
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